Fruitridge Bait and Tackle on Fruitridge Road in south Sacramento. Little wooden building. Run by Japanese fellow. Mostly, as a kid (10 or so) I just rode my bike there to look. He had all sorts of pictures on the walls of folks with (mostly) Sacramento River stripers. I bought minnows there to feed my turtle. I know I bought other things like small lures. What I remember most is the smell and just ambiance.

Like a lot of folks here, I buy stuff on the "cool" factor. That fly might work here, that plug there, and so on. "Shopping" was fun.