This is going to be a real problem for gun manufacturers. Over 90% of the guns in this country are purchased by less than 10% of the population, and multi-gun owners tend to be feckless and lazy white males of below average intelligence who use their guns as totems to try to maintain an image of themselves as people who have a high degree of personal agency and self reliance. Because those individuals spend so much time caressing their firearms while obsessing over bloody revenge fantasies against all of the people who they imagine have wronged them, marketing to that audience requires gun manufacturers to use highly provocative advertising with militant overtones. This case is effectively limiting the ability of gun manufacturers to market their products to those stupid, lazy and ineffectual males like the Gravy Seals and Meal Team 6.

*Puts rod in rod holder*