I like the local shop too. (not too many around )
Better service and information.

OE does have a big slection and prices are lower on some of the items.
I have been in there many times and every time that I have been in there I get an attitude from the ass behind the reel counter. (you know who u r you crank) Just to say you have lost a lot of bussiness from me( it really doesn't matter what you think)
When somebody ask to see a reel you don't reply by saying it's too much , just show the reel to the ****ing customer.
But I am willing to pay a little more for the friendly service from my local shop.
Plus they can get just about anything you need, you just need to ask.