Another idea would be to place adds in fishing rags, such as FHN, BASS, Walleye, STS, etc. Mail order is a wonderful means of marketing, as it offers product information, including website and contact numbers. A few hundred dollars could go a long ways in marketing this product.

I would also consider a name change. Maybe one a little more sexy, like the "Thinking Bobber", or "Smart Bobber". Something that illustrates the special characteristics of this bobber. IMHO, "Bullet" just doesn't give it it's dues. My .02
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Whoever undertakes to set himself up as a judge of
Truth and Knowledge is shipwrecked by the laughter
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