Ahh I have seen these lures, soon to come out by various brewers. Thery are commonly used by wives of beer drinkers to lure their husbands out of the bar and dragged into the car to go home.

Use no weight, cast down the bar and slowly retreive between ashtrays and beer steins. Be careful when you land these beasts, they are usually quite upset that you have separated them from their stool and beer.
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You know something bad is going to happen when you hear..."Hey, hold my beer and watch this"