When they freight-train it like that, setting the hook any more when the fish runs will likely break your line. When it finishes its run, thumb the spool and give it a good rip.

Doesn't sound like a Dolly to me.
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She was standin' alone over by the juke box, like she'd something to sell.
I said "baby, what's the goin' price?" She told me to go to hell.

Bon Scott - Shot Down in Flames