Both.

Chinook seem to prefer them casted to the tailout and retrieved back to the top of the hole. Sometimes they like them swung across a tailout..........then let the plug work directly below the boat for a minute.......

Silvers like them casted into the bank or brush piles and then reeled back. They also like them casted and retrieved through froggy water.
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She was standin' alone over by the juke box, like she'd something to sell.
I said "baby, what's the goin' price?" She told me to go to hell.

Bon Scott - Shot Down in Flames