Dans,

Yes if you buy a lure wholesale for a dollar you would have to have a GP of 50% or more on the sale of the lure to offset your expenses related to selling it. It really depends on the product but in general the smaller ticket items take a higher gp ( 300 to 400%) to offset. Where higher ticket items like cars etc. It would be lower. It can also be shifted internally which is most likely what Eddie expirienced. Cars for example the GP is lower on the car and the majority of the profit is on the Parts and services. yet when you look at the financials of the dealer you would see a 50% or greater gp for the sales.
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Liberalism is a mental illness!