You're not wrong to think like that. It gives you a place from which to begin negotiating. After it begins, their bottom line offer, discounts, and 'freebees' can begin to offset the overall cost. Things like diamond plate lead boxes retail at $80. Accessory costs can be hefty if you don't have these things already.

Although I spent a bundle, the salesmen at 3Rivers are honest and hard working for the buyer. What items I obtained better prices on elsewhere, I brought in and they installed.