From a marketing perspsective it makes a lot of sense to find ways to make chum salmon attractive to consumers. Bright chums are certainly edible, and I guess I'd eat one if I couldn't ever find a chinook, sockeye, or coho.

King salmon from Rosario Strait sounds so much better than Ditch chinook, and it's all part of Area 7 anyway. No point troubling shoppers with the details about sub-areas.

Sg