In addition to being a bit of a goof, the dude is selling stuff that works and advocating for effective and ethical practices. Just because you don't understand it and really have no idea what he is talking about doesn't make him the idiot. He is not condoning or promoting the snagging of unwilling fish.
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I am still not a cop.

EZ Thread Yarn Balls

"I don't care how you catch them, as long as you treat them well and with respect." Lani Waller in "A Steelheader's Way."