A psychologist argues that unlike politicians themselves (who generally favor $$, leading to the "follow the money" rule), VOTERS often vote contrary to their own financial interests... Why? Because they vote for sacredness...

Interesting read:
http://campaignstops.blogs.nytimes.com/2012/03/17/forget-the-money-follow-the-sacredness/
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The charm of fishing is that it is the pursuit of what is elusive but attainable, a perpetual series of occasions for hope. -John Buchan