As i'm sure some of you have seen on Facebook, or heard on the radio. G Loomis has come out with new IMX rods. In the past the rods were only available in a few select models, now IMX is offered in 27 new models. Click on the bottom picture of the rod to see the video in the breaking machine at Loomis.

So, what's different about these rods?
Increased durability (see video (if you've got questions).
The blanks are 15-20% lighter on average.
New ergonomic grips and cork, trust me when I say they're comfortable!
Fuji K guides replaced standard guides, Fuji K guides help eliminate tangles with braid and braid wrap!
New models in addition to the tried and true! (see rod chart)
Very noticeable increase in sensitivity compared to GL3 or Steelhead series rods.

Somethings that haven't changed:
All hand made from start to finish by people who give a damn, in Woodland, WA.
None of our rods are made by Shimano, or made overseas, every single rod is hand made in Washington state by the fine folks at G Loomis.
Still a limited lifetime warranty on workmanship and manufacturer defects on all Loomis rods.

These rods are being launched at the Portland Sportsman's Show next week. See the invite for details!

A few lucky folks on here are getting theirs early...I'll let them chime in once they fish them.

These are the real deal, why knock them before you even try them! The people that have been fishing the prototypes have been very impressed!