In a perfect world "HOOK, PLAY AND LAND YOUR OWN DANG FISH" sounds great but not reasonalbe. To expect someone to pay $150. that has never even held a rod before, that he is on his own, after I hand him a baited rod and tell him where to cast just won't fly in the real world. No amount guiding/teaching is going to replace days on the river needed to become adept enough to hook, play and land your own fish. It's takes everyone days upon days with dad teaching us to get that good. Paying customers expect you to hook them into a fish one way or another. Some wealthy customers can afford to go enough times to become good fishermen and they actually will refuse a rod unless they hook it themselves. But they have many hours and dollars invested at that point. Many people save up for a once in a life time trip or come from around the world to fish for West coast Salmon and they don't have a clue. It would be nice if they did but it just isn't going to happen. I would like to respectfully disagree with the statement that Professionals are being paid for their wisdom not their hookset. The hookset is exactly what the customer thinks that he is paying for. Many, many guides refuse to even share any knowledge with their clients for fear of competition. I think that is to bad, but if a client goes back a second time it is his problem. And many do because the guide got him into fish. If all guides taught everything that they knew to every person they took fishing what do you think our rivers would look like? That's a scary thought.