About 20 years ago my boss challenged me to put up or shut up regarding salmonid recovery, which we were working on. Took the bait, published the paper, and forever changed the trajectory of my career. There are times when you (I, we) need to take stands and be willing to accept the consequences.

Might hurt the "bottom line" for a business. But a fishing tackle manufacturer, for example, won't sell much gear if there is no fishing. If there are no places to hike, camp, backpack the manufacturers and sellers of that gear don't make it.