Over the past several months, Joe and I have been doing some serious re-vamping of Rvrfshr Products...new business plan, new products, new website...and we've got an awful lot done over that time.

First, thanks to Piscatorial Pursuits, who has provided a lot of business to us by steering folks our way with our banner ad...and especially thanks to all of our current customers who have used our tackle and had success. It's very gratifying to see anglers go out and get excited about catching fish on our gear!

To those of you who aren't our customers yet, give our website a look and see if we have something that piques your interest...I'm proud to say that we have the best hardware for catching river salmon and steelhead bar none, and if you use it you'll find that out for yourself, too!

For those of you who are familiar with our products, you'll see all the old standbys on our new website; the spoons and spinners, the hooks, the jigheads...but you'll also see a whole bunch of new stuff...and there's more on the way soon.

So, here's our new website: Rvrfshr Products . Please check it out and give us some feedback on how it works for you. We think it's a lot easier to navigate and use than our old one, besides looking better as it's updated with our new logo and new gear!

Special big shout out to PP member Irish Rogue who gave us so much help putting it together that I can't even begin to relay just how much he did. Thanks, Brian...you won't ever be shy on hardware in your tackle bag

And now for the good stuff...



Our spinner, the Rvrwhrlr...our selection of finishes amongst the sizes has expanded, most notably we are now producing a size 4 Black Chrome spinner just in time for summer steelhead fishing.

Winter runs, summer runs, salmon...if you're looking for a spinner, we've got 'em.







Our spoon, the Rvrwaggler, is the best designed spoon out there for salmon and steelhead, and besides having the Rvrwaggler available in all the best finishes, we were the first to ever produce a hammered 50/50 gold and silver spoon. Our copper, gold, and silver finishes are just that...real copper, gold, and silver, with all the reflective properties that those real finishes possess. Silver-colored, or gold-colored finishes look great on the shelf...the real thing looks great underwater, and we're in the business of catching fish, not fishermen.



Here are the most exciting new products we've got...all of the finishes of spoons we've made in the past now come in hammered spoons, too...these hammered copper and hammered black chrome spoons are going to be doing some damage to summer runs this coming summer!



Big winter runs...







Shiny summer runs...





Hatchery fish for the BBQ...



Even salmon



Everybody likes the Rvrwaggler

Also just in time for summer, our line of jigheads has just expanded enough to fill virtually every jig need out there in the Pacific Northwest!

Heavy wire Sickle Hooks, the strongest and sharpest jig hooks ever made, in various sizes and weights, both in 90 degree bends with lead, or 60 degree bends with heavy Gold plated or Silver plated beads. Just like the Sickle Siwash hooks, these hooks hook, and these hooks hold.



Another exciting new line of products is the Rvrworm and Light Bulb Dibbler. Some of you who have fished with me over the past couple of years have seen them being field tested, and since they are proven producers, they join the lineup of Rvrfshr Products now, too! Right now they are available in six inch models in two colors...Fluorescent Orange and Fluorescent Pink...and come with matching Dibbler heads. Two more colors are on the way, Fluorescent Green/Chartreuse, and Fluorescent Merthiolate/Red.

Stay tuned for 3 inch paddle tails suitable for poking on a jighead...they're coming soon, too!



Yeah, they really do work







All of our lures come with all the terminal gear necessary to get you on the water...and most importantly, they all come with the Rvrsticker Sickle Siwash hook! For those of you have used them before, you know that they have the best hookup to land ratio of any of the siwash hooks out there...so much better than any round bend siwash it's a wonder why anyone would use any other hooks at all on their spoons and spinners!



These hooks are available in sizes 4, 2, 1, 1/0, 2/0, and 3/0, and in various size packages. For the first time in a while we are fully stocked with all of the sizes. Demand has been so high in the past for these hooks that we really got stocked up on them!

We also have Sickle Octopus Hooks that we've been testing this past winter, and they really passed the test. Right now they come standard with Rvrworm/Light Bulb Dibbler packs (along with beads and/or sequins, too!), and will soon be available in day or bulk packs, too!

Another set of exciting products that are still on the horizon, but not too far off, is an expanded line of spoon sizes. All of the Rvrwagglers you're used to seeing come in sizes ranging from 3/8 ounce to 1/2 ounce...coming soon are smaller spoons for summer run fishing, probably either in 1/3 or 1/4 ounce sizes, or both, and also larger spoons for big water fishing, probably in the 3/4 ounce size.

So that's about it for the news right now...as always, we've got great Guide Pricing, Wholesale Pricing for retail outlets, and bulk pricing for the regular Joe who knows what he wants, and he wants a lot of it...contact us directly to inquire about those deals!

sales@rvrfshr.com
http://www.rvrfshr.com

Since our website is brand new, there are bound to be a few typos and mishaps to be found...please let me know if you see anything that needs to be fixed, and a pack of lures might be heading your way if you're right



Thanks, everyone, and we look forward to being your source of steelhead tackle for many years to come!

Does Joe know you used that pic of the spoon with the goofy rigging on it?

Site looks awesome, Todd and Joe. I look forward to doing ecommerce with you guys real soon.

The new site is looking swwwwwwwwweeeeeeeeeeeeeeet!!! I'm diggin' the jig heads and the black chrome spoons for summer.

Great Post!!

Congrats on your new website. Your products are awesome, it's exciting to see them for sale online!

I look forward to years of solid hook sets!!


I'll be ordering huge soon...

O.K. Todd where are the Rvrwaggler spoons and worm combos at? I know you are hiding them for your self aren't you?

You'll have to talk to T-Bird about that one...and don't mention it to Joe!

Fish on...

Todd

Looks great Joe and Todd! Way to get everyone worked up! Worked for me. I'll be placing a big order soon.

rvrfshr products are the best!







i love the new format guys!

The new site looks great, much more user friendly than the old one. I look forward to buying more gear through the new site here in the near future. Thanks Todd and Joe for providing a great line of products!!!...Later


Jake

Yikes. You guys got me all hot and bothered with that one. Thanks for the porn and I am very stoked about all of the new offerings. Looking forward to getting an order in before too long.

I see a quiver of new hoochie spinners in my near future.

Well done and keep up the good work guys.

Very cool. Hammered spoons there look exceptional

Excited to see the bigger sizes of the siwash hooks! Have been waiting for those bigger sickle hooks for my summer king spoons!!

The web site looks great Todd, you guys are definetly on the right track.

Placed my first order today.

Looking forward to doing more buisness with you.

Nice site guys!! I really like the hammered black chrome spoon, that should be a killer. Your sickle jigs look good enough to dip, I'll take some of the 3" paddle-tails as well. Sportsman's Warehouse stocked-up soon ??


This one is dated but still a goodie, springer on a "old school" Rvrfshr spoon....




c/22

What's the scoop on the "new" hooks?

The hooks on the latest spinners and spoons pictured are NOT the original angular Matzuo sickles.





See the difference in the angular primary bend off the hook shank?

The hooks that are shown on the lures in those pics are some OEM hooks that we are developing, too...but the Sickle Siwash in the bottom pic are the ones that will be coming with the orders...

Since I've been asked a couple of other times, yeah, those OEM hooks work pretty well, too...but I haven't had a very long time to test them yet. I went 2-2 with them on spoons the only time I've used them...if you look at the first pic in my original post with the 50/50 in the chops of a big buck, you'll see that he's attached to the spoon by one of the OEM hooks.

To be clear one more time...the hooks shown on the lures in the above pics are NOT the hooks that will be coming with your orders...your orders will be coming with the Sickle Siwash hooks.

Thanks for asking, Doc...hopefully that clears it up!

Fish on...

Todd

Nice site, I'll definitely be ordering again.

Very nice work, Todd and Joe. I'll be placing an order soon, the standard of excellence has been set and the others just don't stack up. Glad you're stocked up again!
One suggestion, put a "contact us" link with the standard links on every page (at the bottom) if someone does need to email you guys about something regarding the site, it is nice for them to just click rather than explore.
Cheers,
Jason

Thanks for the suggestion, Jason...it's already in the works, and surprisingly it takes a little bit of work to get it on every page...but it will be soon.

For now, click on "About Us" on the top, or "Company Info" on the bottom, and those links will take you to a page with all the contact information, and other other information about our business.

Thanks!

Fish on...

Todd

Nice job on the site Todd and Joe, you can count on some orders from me and good word of mouth as well...cheers

On a similar note, what's with the "extra" barrel swivel added between the hook and split ring on that spoon on the main image of your site?

Does that "extra" barrel swivel come with your spoon kits? If not, why is it pictured? A novice to fishing and your site will look at that picture and ASSume that is what they are getting.

Now where on your site (that I looked) tells exactly what is in a spoon or spinner kit, let alone instructions on how to make them.

Parker's Worthless Advice would be: "If the photo doesn't show EXACTLY what you are selling, don't put it on your site." Goes for the spoons, hooks, spinners, etc. Even IF the photo is cool. Toss it and use another one that shows what you're EXACTLY selling to your customer.

Good start on the site, but you need to dumb it down a bit....if you catch my drift. More basic instructions on how to assemble a spoon or spinner. Instructions on how/where to put stickers. Show hotos that ONLY show what you are selling. No prototype stuff. No OEM hooks - unless that is what comes with the spoons, etc.

Also, I'll personally give up on any site (instantly) if I'm forced to hit the BACK button to navigate. Navigational faux paus on a commercial website.

Parker, there is a little "home" hotlink on the top of each product page. I guess ya missed that!

As for the photo's I think the pictures on each product's page accurately represent "exactly" what you are getting. The picture on the main page containing an extra swivel acts as a good alternative rigging method....plus, ya gotta admit, it's a cool pic.

Speaking of the photo's and rigging methods, I think a picture of what the spoon looks like is a pretty good description of how to rig them. Hook in the back, split ring, spoon! hey if you rig them backwards and catch a fish on it, tell Joe, he'd love to hear it

Todd,

I don't know what kind of html editor you're using, but in Dreamweaver you can establish "libraries" - which basically is a way of managing templates and links (internal and external). This makes managing the common elements of your pages a breeze. ie, if you want to change your logo, which would be on every page, you only need swap out the image on the template and the library will cascade that change site-wide. I'm sure other editors have similar tools, and it is these tools that help you keep your game tight.

It should actually be quite simple to add that link which would be a "mailto: todd@rvrfshr.com" or somesuch.
The libraries allow you to change all links site wide - so if you wanted all the inquiries to go to Joe you could use the library to make the change once and make all links that are todd@rvrfshr.com change to joe@rvrfshr.com.
This is 10 min tops, just sayin'. As it is, It is a nice crisp, simple and robust site. I look forward to testing out the full shopping features and the lbd worms.
Parker gave some good advice as well, although I have a tough time imagining much dissappointment occuring when someone receives a package from rvrfshr.

By the way the cardboard inserts that come with the spinner and spoon packages make excellent business cards on the river. I've handed several out when folks ask me what I'm using.

Good luck!

We're not using an HTML editor...the whole website is actually run through our shopping cart, which has a bunch of templates.

We'll have the contact information on all the pages soon, but our whizbang webdude (and he is whizbang, lemme tell ya!) didn't have time to get it up there before launching, as I just suggested it last night right before launch.

It'll get there.

Michael, that pic is a little sketchy in that it shows my own personal rigging style, rather than that of the lures as they come...but the important part is the lure itself, and it's just the splash page.

The pages on the inside that show the OEM hooks rather than the sickles are a bit more of an issue...the photos were generated when it was still up in the air as to what hooks we would be using at launch...as it turns out, the sickles showed up, and it was too late to get new pics...the ones on the inside with the OEM hooks are temporary and will be replaced as soon as we have time to get new ones done up.

Jason, we don't have the bags/cards packaging anymore...as a matter of fact, we have actual packaging now if you get the lures at one of ever-expanding list of retail stores...you'll still get the bags if you order online, however.

Thanks for the suggestions, guys.

Fish on...

Todd

Oh, one more thing...the "how to build your lures" question...I've been thinking about putting a photo tutorial on how to put the spinners and spoons together on the site...most of the guys who buy them know how to put them together, but not everyone.

Our usual way of dealing with the situation when folks may not know how to assemble the spinners is to send them one pre-assembled as a template for them to build off of...

Fish on...

Todd

No. I did not miss that.

I'd take a look at some of the demo's put up on the Volusion web site.

http://www.volusion.com

Ok, not that I care about horses, but check out the works like this site - same e-commerce site, and it's EASY to navigate. It just flows..... Painfully easy. Sharp, clean, precise. Damn - kinda makes me WANT to buy a horse now!!!!

http://www.seabuck.com

Almost feel sorry for IrishRogue, as the modular e-commerce packages are a pain in the butt to work with. I don't envy what he is doing but it's a good start so far.

I will say that the current site is a 1000X better than the old one.

PS Todd: I don't know how to assemble any of the RVRFSHR spinners or spoons. You'd better send me some pre-assembled spinners and spoons ASAP! 25 of each (all colors and sizes) should be fine.

"PS Todd: I don't know how to assemble any of the RVRFSHR spinners or spoons. You'd better send me some pre-assembled spinners and spoons ASAP! 25 of each (all colors and sizes) should be fine. "

Not a problem...will that be Visa, or MasterCard?

Today's RVRFSHR Promo Code: ASSHAT

Parker, I totally know what you're saying, I can agree that maybe some larger, more obvious home navigation is needed, MAYBE.

But what should (and only half does) work is clicking on the huge RVRFSHR logo, which is what I'd expect (lower half doesn't work, you don't want to understand what a hack it is to get this much working.

The reason you don't want to put a big nav-bar or tabs in this site, is twofold I think:

1. There are only 5 products--seemed weird (at least to me) to have each page have its own tab, and that breaks down at some reasonably low limit
2. You don't want to cough up the screen space, especially on the home page. because it competes with the large (I'd say JUMBO) pictures we feature there, and causes you to scroll.

The design goals from Joe and Todd were simple, and big pictures. I agree in this case, hence the design.

Still it's worth thinking more about how to get better "back" navigation or cross navigation on detail pages for product... I'm sure Joe/Todd are open to suggestions.

Very nice guys!.....order will be put together in the next month or two. I'm damn curious to try that black chrome spinner on summers

Todd, were you able to get the 2/0 sickle hook in a thin wire like we talked last fall?

Nice work Joe & Todd.
Just a suggestion. Maybe sometime in the future you can put a gallery link of customer's fish caught on RVRFSHR products.

+1 for the photo gallery. Porn is always good.

Also, I'm not seeing any prices or order information for the poured 90 degree jig heads, only the 60 degree beaded ones.

I absolutely love the spoons. I was fishing with Omar Q and he let me use a few of your spoons and they were awesome. I haven't really fished spoons much before your product and I will be using them much more(only rvrfshr's of course)!

New site looks sweet!

Eric,

As of now, "no" on thinner wire 2/0's.

Stone and monger, it's in the works already...it does note on the "about us" page to please e-mail us good success stories and pics, but it will be more apparent when the 'gallery' is up and operational. Non-essential feature for right now, but now that we have the site up and running we'll start ticking off things like that, too.

monger, as of yesterday we did not have the 90 degree poured leadheads in stock...as of today, we do have *some*...and we'll have a lot more in the near future. What we do have will be available on the site tomorrow...and they will be just what you're looking for if you are thinking about making some jigs for the upcoming summer season!

cmessling, good luck with the spoons, let us know how you do with 'em.

Fish on...

Todd

Looks good guys

Perfect timing for me but I couldn't find the "box overboard" discount button???

How about some Rvrfshr hoochie's to go with those whirlers and wagglers?

Joe and Todd,

Product looks great! I too had the same question as Doc's but he beat me to it! If there's anything I can do on my end, let me know!

Winterun...

Where's the Spey gear anyway ?

Couldn't find it on the site......

KK,

I was having those same thoughts. I figured Todd would have an exclusive Rvrfshr 7" pink Spey Pride MOAL for Spey casting.

Sg

You know they should probably expand their line into something like that.
Perhaps a 1/5 waggler in black/chrome, along with the Spey Pride MOAL of course.

I know I could huck that a long ways with the 2 hander......

I'm thinking this whole Rvrfshr gig is an elaborate money laundering opperation.

RVRFSHR. Elaborate.

I like rvrfshr spoons, they work well.

stam

Damn. If that is not a rvrfshr catalog cover shot, I don't know what is. How many others did you take just like it? One with a worm, one with a jig, one with a drift rig?

I am onto you Parker.

thats a huge upgrade, nice job guys

quick suggestion: I know when I went to place my order (on the old site) I wasn't sure what size spinner I wanted, something to add in the future might be a ruler to show some scale on the sizes of those lures.

Or one helluva tax write-off to subsidize a bad fishing habit!

A second post-retirement career in the fishing industry is definitely in the plans after I give up this gig carving on eyeballs. Any and all fishing-related expenditures will officially become "business expenses".

Couple a dudes, fishing weekdays and weekends every month, travling all over the state, livin' high on the hog in five star hotels, eating like royalty...........on income from spinner blades. I ain't buyin' it. What kind of inventory do you boys have hidden in the back closet next to the scale and the box of zip-locks?