Patagonia has always made fantastic stuff, but their brand stigma is getting to a point where it’s hard for me to fly the colors. What I sometimes do is take the signature stitched-on logo off to make some of the jackets generic, it’s been interesting. A new jacket that got compliments all the time gets changed to something that nobody mentions, because it’s had the brand stigma removed and been unconsciously devalued.
It’s VERY trendy right now to posture like you give a [Bleeeeep!] about the environment while doing nothing. Buy [Bleeeeep!] you don’t need, but be sure to recycle the box it came in. Only a monster wouldn’t recycle that box.