Right with you, Scaly.
But I had no idea phone calls would work.
All any businessman really understands is profit & loss. If they cant sell the product they've purchased, it takes 4 or 5 dollars of profit to regain the cost of the product, on wasted or lost inventory; (spoiled fish).
Somehow convincing the public not to buy wild steelhead at the market would be a good thing, but so many merchants will actually welcome the notoriety of pickets, as it's free advertising.
How do you get around that?