I've been usuing Shimano's TDR rods, they come in 6 styles from 7 9,6" long. These rods are durable and good priced $27-$38 With the pounding a downrigger rod takes, I don't see spending alot of cash for a big name when these work well for me. As for a reel I use Shimano's Charter special (I think I pay about $100 to $125 ) or the TR 200 ($65 to $80 ). I hope this helps, Good luck!!!