Very true that most "kits" are inferior, but I've found one exception. I got a kit by Umpqua for my ladyfriend and it's been more than adequate for getting her "hooked" on tying. Runs about $54. Its best feature may be Skip Morris' book on basic tying -- finally a clear and thorough book on the subject. The book is also available separately, in case you don't buy the kit.
Enjoy the new hobby!