Saw it at the show during his seminar. Yes he does have an interest in it, but if it works, more power to them. Its based on the time proven technique of chuming, only with this product your doing it while trolling. No different than adding scent to your lure only your putting out a whole lot of scent on and around your lures. The gal working the booth said they hope to have info on the salmon U website soon.