Some great companies on the list. Most fishing related companies are fly fishing companies. The boat companies are kayaks, yoga , naturopathic medicine,..etc..nothing wrong with any of that at all. It is just a philosophy shared by most of the people on the list that does not reflect the majority of sports fishermen and women.. I called it boutique fishing in the past meaning that what is acceptable and "righteous" to them is a lifestyle and a very narrow definition of fishing. There is a big emphasis on catching and releasing wild trout and steelhead on a fly. Looking at the pictures on WT's website of the auction function you can see lots of wine sipping elitist yuppies but not too many fishermen like you might see at a sportsman's show. Nothing wrong with it if you're in that group unless you threaten the rest of the fishing world by trying to force your way of fishing ( or not fishing) on the rest of us.