Quite a few fishermen equate quality with high price. Waders, rods , reels etc all have brand awareness that is usually built from smart marketing. There is always a justification that can be found for the more expensive products. I sell things for a living and can make a case for anything. There are products that don't cost a ton and are quite good. I think Okuma qualifies for that category. There are testimonials and horror stories for all things. Especially if it is a boat, motor, fishing rod or reel. I use mostly Shimano reels from the Bantam 100, Bantam 50 to the Calcutta and TLD 25s for tuna and halibut...the 200gs for salmon. The Shimano line is broad from cheap to really expensive. I think Okuma has to offer a better value to break into this competitive market. Maybe when some guides or fishing gurus get some free ones and start writing about them they will be accepted.