"...most people (that includes military personnel as well) will do the right thing by the environment if they know what to do. Maybe there is some room for education? "

The history of this country and others proves just the opposite. When a dollar is on the table most people will choose the dollar.

Buying Chinese goods is a classic example. Most enviromentally minded people have homes full of Chinese products and have such based on price. Manufactures are doing business in China based on costs being driven up by labor and the EPA regulations in the US. If so many environmentally correct people existed the manufacturing would remain here regardless of the cost of the end product.
China is becomong a toxic waste dump as is much of the 3rd world.

You can look to pesticide and herbicide consumption by US farmers and homeowners if you do not like the Chinese example.

The example list is long and the quote should read ""...most people (that includes military personnel as well) will do the right thing by the environment if if it is the easiest thing to do and effects them directly and visably"