First off what is the budget for your new outfit?
Maybe you can narrow it down that way.

Ther are some very nice rods and reels without betting the farm. Ross makes some nice reels that are very affordable and their customer service is one of the best.

It would be wise for you to visit your local fly shop and test out some of the rods your intrested in , that way you get the feel of the rod. You can even take a casting class from Kaufmans or Patricks in Seattle.

What ever you do don't skimp on the line, buy a high quality line.

There are some guys on here who are much more knowledgeable and work in fly shops that can help you out.