That's the same as a Rapala Soft Grip (plus teflon coating), or my name's Bugs Bunny smile

I have a 6" and a 9" (without coating). They're great, for the price. Put a little mineral oil on it after cleaning, and it'll stay shiny. I got the 9" on Ebay for $11. Here's another one:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=3661332474&category=384
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Regards.

Finegrain
Woodinville