It is a good deal for the $ and a casual biker. I just found out that a friend's son worked at a Bellevue bike shop and said they used to sell bikes like it (Component wise) for $500 to $700 plus a free tune up within the first 2? years. New bike won't need a major tune up for a long time and you can tweak things yourself. By the time you can use a free tuneup the store has a new owner or gone laugh Mine was busted and abused in salt water for many years and needed some work.
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I'm a great believer in luck, and I find the harder I work, the more I have of it. Thomas Jefferson.