My advice - don't get ad writers confused with outdoor writers.

All of us are barraged with so much BS advertising, it's easy to generalize when an outdoor writer promotes or questions the effectiveness of a product in a given environment.

Give him a little slack - he's provided more useful on-the-water tips on his own and thru evaluation of others tips than just about anyone I can think of to us sports fishermen.

I gotta agree with Dave on this one - Bill for President!!