If you read further, you'll see the article mentions that asking a journalist what his bias is won't always yeild an honest answer. So you need to bump up those percentages on each end a little. The remaining gap accounts for those claiming they don't have a bias on either side. But we all know that is not realistic for everyone under all conditions - especially on a very hot election year.

So no matter how you slice it, with this poll at least, it appears those in the media who are biased (or who are willing to admit it), are 4 to 5 times more likely to be liberal than conservative.