Of course it won't stop. Just like snagging won't ever stop. But with more pressure from peers and better (more clear) regulations combined with better enforcement - it can be cut way back.

Look at the bad press that guide company got. Think they'll do that again on TV (if the even get the chance)? People do change. I did a lot of things as a kid because I just didn't know better or just didn't understand the impact and didn't really care. As I learned more about fishing, fish habit, fish biology, etc - I became a much better steward of the enviroment.

I really don't care what the 'antis' think. I doubt they'll bother to distinguish between catch and kill and C&R anyway. "fishing is bad" is the message - not C&R is bad.