Merge: I love you too man. Hey, is that the last beer . . ?

Don't worry bout my skin. It's pretty tough. I just wanted to help those who are interested see how the magazine business works. I have written form more than 20 magazines and to my knowledge they all work roughly the same way.

It's really pretty simple. To stay in business a magazine must have ads. To sell ads they must have readers. To keep readers they must provide the content readers want. That’s why STS and most others spend big $$ doing readers surveys to find out what readers want. Problem is some want to where to, some want how to, some want adventure articles, some want longer pieces some want shorter. They do their best to provide what they believe the majority wants.

I can tell you that a letter to the editor will carry a good bit of weight. If any magazine gets a lot of letters saying to do more of this or less of that they will try to respond.

Hope it helped.