Went To Cabela's in Orlando, Florida a couple years ago, shopped around awhile (Amazing those large Bass tanks in the middle of the store!) then started looking at the Shimano Curado reels and then I told my wife to get me out of there! Probably would of dropped a couple thousand on new rods and reels ,but honestly I would prefer giving my business to the smaller tackle shops like Rocket Red said. I always for the Underdog!!It also makes you feel good that you are helping out the local economy, too.