Maybe people take comfort in the idea that she can lead sheep, which is what this country has become: A big passive herd of sheep, growing by one (predominantly non-english speaking) sheep every 12 seconds.
As for a holiday celebrating MLK assassination. I'm sure Anheuser-Busch's stock will go up in the south.
We already have several "holidays" that have lost all intended meaning.
Memorial day. A three day hello to summer.
Get in line at the liquor store and ask random people what "memorial day" is all about. 50% either will not know, or their answer will have something to do with the Indianapolis 500
Labor day. We take a day off from work to celebrate what? Work!
The holiday was created to acknowledge trade and labor organizations, a day of rest for the working man.
Now, its simply a 3-day goodbye to summer. An opportunity to get killed by a DUI driver on a weekday. A podium for political rallies in election years and one big fantastic "Sale" day.
Christmas day - Easter.
If you're not Christian, shouldnt you be at work?
Thanksgiving day. A day to give thanks to god because 38 English settlers arrived safely on the banks of the colony of Virginia. Since then, the holiday has been married to typical "harvest festivals" of the same era, and now has evolved and we have this really weird day to watch football, consume far too much food and alcohol, and get some really good deals on Christmas gifts. Yeah, Im thankful.
Independence day.
The one day of the year when explosives and alcohol DO mix.
What will MLK assassination day evolve to?
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At the age of fourteen a Zoroastrian named Vilma ritualistically shaved my testicles. There really is nothing like a shorn scrotum... it's breathtaking- I suggest you try it.