Whenever I go to Pikes Place Market, which is only a couple times a year, and see Wild Steelhead for sale, I walk up and ask in a loud voice, " Why are you selling Wild Steelhead, don't you know they are endangered"! The vendors, especially Pike Place Fish, kinda freak out and want to push me aside to talk. I think it has a big impact on all the tourists there hearing the word "Endangered". Well, if it prevents a sale my job is done. Try it sometime, even though my wife hates when I do it, It's kind of fun to see the reaction.