I like uv lures, not much of a bait guy, but could not say that they do better or not. I did buy a uv flash lite and went thru my tackle box in a dark room. What i found is that some of my better lures had uv paint on them even though they were not sold as uv. its just that some colors and dyes are uv and have always been. One example is the hot spot flasher in green with a red tape stripe on one edge. the red stripe is really bright uv. Well a guide and a tackle shop owner I know have always swore buy this flasher. the guide did not buy in to the uv idea as he has always done good with out it. turns out he has unknowingly been using uv the whole time on his favorite flasher and several of his favorite spoons, coyote with green and red stripes. I say better safe then sorry.