I agree with Todd on this one. It's nice to see water dripping off the fish in the photo. A shot or two and then give them a rest in the drink. I don't think grip and grin pics kill these fish.

Don't discredit these creatures. We have all caught fish that have been mauled by a sea lion and still bit.

I think the key is not to pull on them like a wimp. Don't tire the poor things out. Pull on them like you mean it, and land them full of piss and vinegar.
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We get some big fish down here too.