Earlier i read a post about the lighted kwik fish and how popular it was and that you could only find them in certain stores. Well i found them at SportCo finally. I must have stared at it for 10 minutes before i bought it. I got it home and looked at it closely and made the light blink and thought...cheese...I could have designed that a little better...First off the light is an LED and it's red. Why red? Anyways i THOUGHT the whole thing would light up but only about the last half inch is affected by light. Wouldn't you think they would have moved it more toward the head to aluminate most of the body?

So my question is.. Has anyone used these yet? And have you had any success? Better than normal? I thought they would be great for Mackinaw and maybe Salmon. Did i just buy into a gimmick??? Anyone???