Fish,

The durability is phenominal compared to normal paint and seal. I have been epoxy "painting" jigs and other things and the durability factor along with endless combos of paint is great. I use Bullard Diamond II and Bullard pigments to come up with some awesome stuff. I use it to marble my custom fishing rods and lots of custom lure builders use the epoxy to seal the paint jobs. Heck my kids think it's cool, so what the heck.