This is from a 10/2/11 Reuters article:

""This will help them understand that we follow Jesus Christ," Hawkins told Reuters.

The ads will run in Denver, Atlanta, Phoenix, Seattle, Spokane, Wash., Indianapolis, South Bend and Fort Wayne, Ind., San Antonio and Austin, Texas, and Omaha and Lincoln, Neb., through March 2012.

The campaign first surfaced in several other U.S. cities last year, including New York City.

While two Republican presidential hopefuls, former Massachusetts Governor Mitt Romney and former Utah Governor Jon Huntsman, are Mormon, their White House aspirations are coincidental to the church's outreach effort, Hawkins said.

A Gallup poll in June found one in five U.S. voters would oppose a Mormon candidate for president."

I'm thinking it's not a coincidence and meant to sway those one in five voters which means it's campaign financing not to mention the whole seperation of church and state.