Yoke's in Spokane is advertising on billboards...."Fresh Columbia River Wild Steelhead." I email the store manager, trying to educate him about how valuable these fish are to the people who shop at his store. He did not find my comments kindly. He says he has visited the "Wild steelhead farms" lol. I think alot of it is mis=advertising, but at any rate, should we take kindly to them teaching the less informed nonfisherman that this is ok?