For me it's always been (well, since I was 6) a classic red/white stripe spoon for trout.

[img]http://images.google.com/images?q=tbn:rQyOFqq7BzGNkM:http://us.st11.yimg.com/us.st.yimg.com/I/yhst-8808891281232_1901_3296599[/img]

I don't really have a favorite brand that makes this lure, and they've all got a slightly different bend to them. That shot you get up your arm when a big fish hits is at it's greatest for me when I'm using this lure.