I own a couple of the coleman extreme coolers, very affordable and work just fine. I like using the "katch kooler" for ease of storage in the rig when bank fishing and also to conserve space on my small boat. The hard coolers are for camping trips - 1 for ice as the ice is dispersed to other coolers fillets take its place, 1 for food and 1 for beer. works for me. Don't think I paid over $50 for any of em, course they're smaller as they're just holding fillets, the katch kooler keeps the whole fish cold until processing.