Saw this and it's SUPER lame of them. I'll switch to other product just because this is a dumb decision...

Make more (the right call) or raise prices (the economist argument) or deal with scarcity (the passivists choice). But never NEVER NEVER fark with the quality of the product. That's just dumb.
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The charm of fishing is that it is the pursuit of what is elusive but attainable, a perpetual series of occasions for hope. -John Buchan