they bit us square in the backside on that one. unfortunately the average public couldn't get pass their greed to scoop up those cheap fish to clearly see it was a ploy on the commercials part. they were just trying to promote chums my butt! they sold them for equal money or a loss at what they would have gotten wholesale($.25/lb). they lost money in gas and crew wages catching those fish. i'm sure everyone that bought fish got an earful about "see what we do for you and put on your table" rhetoric.