I was a little disappointed in the advertising campaign as well. I heard some of you say that you heard the radio adds on the C/W radio stations, it seems to me that these listeners would be the most knowledgeable and interested in digging up the facts on their own. I don't think Joe/Jane non-anglers in King and Pierce Counties, where a lot of people live, heard anything but the TV adds. I think the radio adds would have been much more effective in reaching voters targeting the pop/easy/news stations. I guess I was as guilty as any, I mass emailed mostly other anglers and outdoor types who probably have the interest to look into it and not get snowed by the TV adds.

The lessons learned from this campaign should be remembered for the next. Not necessary to raise a ton of money if the message is good. Look at I-695; it got over spent but passed. It wasn't necessarily a good thing but it saves money for EVERYBODY, so is perceived as good. Presenting our arguments to the media and the largest segment of the public as possible, not just familiar user groups, needs to be accomplished.

There's always a next time!