I sent them an email with a couple questions . Heres the reply:

Bruce,
We push the release of all wild and/or endangered fish (salmon as well as
steelhead - and we have it posted a few places on our website as well) and we
also let our viewers know that there is nothing wrong with keeping hatchery
fish. Rather than doing it in a heavy-handed or "preachy" way, we do it subtly
and often with humor.
Thanks for the e-mail.
Kevin and Mike
Fisherman's Heaven http://www.fishermansheaven.com

Thought you might find this ok.