I'll add my 2cents - with a twist. After using mostly Mustad (including the thin wire) - I now use only Gamakatsu. The twist? I sharpen every hook with a metal file - and believe this results in more hook ups (including a high number of accidental foul hook-ups in the tail and side body: fish really do try to whack the bait first with their tail!). I definitely believe filing improves the hook. The best fight I ever had was a 3 hour tug of war with a 42# chinook - foul hooked in the tail. In regards to cost - I also recycle my Gamakatsu's - which I never did with Mustads or VMC's. At about two bits each, it's worth it, and I find no appreciable loss in 'fishability.' Also, I must say I like Gamatkatsu colors: black and chartreuse being favorites. Hope this helps/adds to the discussion.