Hey Andy,

I cant really tell what it is that your selling through your Post- and the only other thing Ive read written by you is your response to the "How Many Kid Fishers out there?" Post. I realise its fishing stuff but what exactly?

Im no expert but Ive worked in both a beggining and now succsessful buisness as well as a fishing store. Through these two Jobs Ive learned a little bit about theory behind a name and packaging. Ive also been able to observe what sells and what doesnt through my current job at a fishing store.

As far as packaging and a name, simplicity and classyness seem to be where its at. One thing you might want to consider is P.O.D. -or a point of display. Thats where you have a display with all your products on it or just a bunch of one. All your advertising is on the display. Usually POD's are small enough to be placed on a counter. There are a number of benifits to a POD- its easy for the shops to restock, and if a nice one is made, is very eye catching. Also your able to fit more info on one than just on a little package (more informative).

Things in the store I work at always seem to sell better. Like I said I dont know exactly what it is your selling.

For me personaly- a nice looking package and sturdy looking product is what catches my eye. I also like it when a company stands behind their product 100%, seeing that on the package is something I like.

Hope that was some help-
Fun Fishin- Josh