Big Jim, I can't speak for anyone but myself but when it comes to tackle I usually know exactly what I want and I go get it, I don't waste my time shopping the Walmarts-Kmarts-FM's like you mentioned because rarely do they have what I'm looking for on sale, also , you ever price corkies, Maxima line, hotshots just to mention a few things at those stores, even when those things go on sale they can't compete with Sportco. As for the small tackle shop owner I mentioned above, he loaded up on hotshots that were marked 3.99 minus his 10% dealer discount he paid about 3.60 each, the next day his store was selling hotshots for 5.19 and up, should I pay $2.00 more for his "fishing knowledge" I don't think so.