Some Blu's are one time use and as a whole Blu's are junk. With the "refillable" Blu model, the "cartridges" are pre-loaded with juice (a few mg's each). The 5 pack for $12 is equal to 10 packs of real smokes or $100 dollars in Seattle. Assume 1 pack per day per person usage on the average. Rough math, that equals Tobacco companies losing $88 every ten days per person that switches over.

My 2.0 oz. $20 bottle of juice lasts me 3 weeks. That's $280 - 300 of lost revenue in 3 weeks! Its also a better deal than the Blu, albeit I had a much higher upfront expense in buying my vape.

I have no doubt that Big Pharma is also involved. Chantix costs BIG bucks. But that's for people trying to quit. Most smokers are not in the process of quitting at any one given moment in time - so that leaves most people still smoking. The losses are biggest for Big Tobacco. Billions and billions are at risk, whereas Chantix is probably 0.05% of the total revenue for Pfizer.

We haven't even touched on the subject of the "paranoid masses" which are also contributing to the issue.